Social Media 101

You already know what social media is so let’s skip that bit and begin with why it’s so important to use it as a content creator. Social media can be viewed as a way to engage with your audience, disseminate more of your content, & funnel your audience to your other content or community spaces. […]

Audience Interaction 101

Being a content creator isn’t just about creating content – it’s also about building & interacting with your audience. Whether or not your content is real-time (like live streaming) or not, you engage your audience through comments/replies on social media, interacting in community spaces like Discord or Reddit, & more. For live streamers, connecting with […]

Creator Branding 101

The concept of branding can be a little daunting but we’ve put together a guide on the basics for you! Whether you’re preparing for your streaming debut or rebranding – we’re here to help! Table of Contents What is Branding as a Content Creator? Think of content creator branding as two segments that make up […]

Lightstream Launches Console Simulcasting

Since Lightstream was acquired by Xsolla, we’ve had a few questions about what this means for you, as a Lightstream user. To put it simply, the acquisition helps the team at Lightstream update our product and get to work on the features you’ve been asking for. We’re super excited to share that you can now […]

How to set up Lightstream using only your Xbox

Lightstream Studio is only supported on a desktop web browser, however we have seen that a lot of streamers do have some luck setting up with their Xbox browsers. We’ve put together a little guide to help you out if that’s a set up you’re trying to achieve but this isn’t something we can guarantee will […]

Top 4 Games with Black Lead Characters You Can Stream Today

It is officially Black History Month 2022 and we at Lightstream wanted to do something a little bit different to celebrate. Usually, this is the month when we celebrate notable black people who’ve made an impact in the world, but this time around we wanted to highlight some of the most notable black characters in […]

Twitch IRL Streaming Explained

Twitch used to just be for gaming, but with the recent introduction of Twitch IRL Streaming, gaming is now simply one of the many thousands of topics routinely explored on the platform. So let’s take a look at this relatively new (and ragingly popular) streaming category on Twitch. To find out how you can start […]

How To Stream On Twitch: A Complete Guide 2022

Ever wondered how to stream on Twitch? This ultimate guide will walk you through everything you need to know step-by-step. At Lightstream, we love Twitch. With over 2 million daily viewers and a whopping 64% year-over-year increase, Twitch is no doubt the leading platform for live streaming. They’re home to millions of content creators across […]